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Decision making is a complex process that combines logic and emotion — what we know and what we feel. Although we like to believe our choices are entirely rational, psychology shows that they rarely are. Research suggests that most of our daily decisions are influenced by unconscious factors such as habits, past experiences, and social pressure.

Cognitive biases play a major role in how we judge situations. For instance, people may overestimate the likelihood of an event simply because it’s fresh in their memory, or they may choose the first option that seems convincing instead of analyzing all alternatives. These biases make our decisions faster, but sometimes less accurate.

Emotions also have a powerful impact. Fear can make us avoid risks, while overconfidence can lead to impulsive or unwise choices. The best decisions often come from finding a balance between rational thinking and emotional awareness.

Ultimately, understanding the psychology of decision making doesn’t just help us in our personal lives — it also improves how we act in business, politics, and society. The more we understand how and why we choose, the more capable we become of making thoughtful and responsible decisions.